About
Turtlerock
Helping small business avoid costly Digital Marketing mistakes
We often get asked by small business owners about digital marketing. What we have come to realise is that most if not all business owners think Digital Marketing is Facebook Ads. More often than not, small business owners would not even think of engaging a marketing consultant thinking it would cost a bomb to run digital campaigns.
The biggest mistake a business owner can make is to jump into paid ads without truly understanding the digital marketing landscape.
We started this company after 17 years of managing marketing & communications for small to billion dollar companies. We saw a gap in the market. We saw small business owners struggling with digital marketing, not knowing where to start and not knowing what works best for their specific businesses. We also saw bigger companies who had spent thousands of dollars on their campaigns only to see them fail because they didn't truly understand the digital marketing landscape.
We understand that there are always projects and overflow work that staff can’t always get to. Key opportunities for improvement or creation of efficiencies are often missed because staff are too close to (and too busy with) the day-to-day operations..
It is important for us as a company and for you as a client that we understand your business goals and objectives. We have seen many businesses take on digital marketing strategies only for them to fail or deliver very little results in terms of ROI.
With full visibility and involvement in analysing all customer journey touchpoints over the years, we know how important it is to have a strategic marketing approach to better understand customer expectations, and how crucial it is to optimise their experience - and more often than not, it is ignored.
We can help small businesses tap into these opportunities, understand their current progress and provide CMO level marketing expertise.
Our goal is simple
To help small businesses succeed by making sure they are always getting found by potential customers in the places where those customers are looking for them.
Lead Consultant
Jason Tie, Lead Consultant
As the lead consultant at TurtlerockCo, Jason Tie is an accomplished CMO with a proven track record of success in leading marketing operations and delivering profitable results for small to billion-dollar companies.
In addition to over 17 years of experience in both Marketing & Sales, Jason is also a real estate marketing specialist with extensive experience in the industry. He has successfully led IOI Properties Group's Sales & Marketing operations, with an annual revenue of RM2.4 billion across multiple regions in Malaysia.
He delivered 30% Y-o-Y revenue growth through marketing & sales transformations from brand impact to marketing engagement, digital customer experience, communications to sales operations. He has also led multiple hotels across Malaysia covering Revenue Management, Guest Engagement, Operational efficiency, Talent Management & Financial operations.
As a CMO, Jason recognizes the common mistakes that business owners make in marketing and how it can negatively impact their business. He understand that small and medium-sized businesses often do not have access to a CMO due to budget constraints, but he intend to use his billion-dollar experience to help these businesses by providing CMO on demand services, which allows them to have access to a CMO on an as-needed basis at a fraction of the cost of hiring a full-time CMO.
Jason provides his clients with the guidance, expertise and knowledge they need to improve their marketing strategies, achieve their business goals and ultimately drive profitable growth.
Jason is also a Digital Marketing Specialist with a demonstrated history of driving an in-sourced team of digital marketing campaign managers.
Jason holds a Master's Degree in Business Administration from Wawasan Open University and a Bachelor's Degree in Design Technology with Honors from Universiti Malaysia Sarawak.
He also holds various Google certifications and Assistant Instructor (AI) in Skin & Scuba Diving from National Association of Underwater Instructors, Florida, USA.